Affinity

Affinity, developed by Serif, is a UK-based brand that provides powerful design software, including Affinity Photo, Affinity Designer, and Affinity Publisher. These programs serve as alternatives to Adobe Photoshop, Illustrator, and InDesign, respectively. Affinity's one-time purchase model (instead of a subscription) and high performance make it a popular choice among designers and photographers seeking cost-effective, professional-grade tools.